I-Bituary: Thoughts on Imus, the Media, and American Society & Culture

The Imus Story, 04/04/07 - 04/16-07

Like everyone else I am deeply saddened by last Monday's tragic events, and my heart goes out to those affected. That said, I would like to continue with my somewhat but not completely relevant theme of thinking about the American media and its interplay with our discourse, our politics, and our culture. I mean no disrespect towards Monday's events and I hope not to portray any in what I am about to write.

Maybe, the proper media response to a national (or, maybe even international, becuase this was top news in lots of international newspapers) tragedy, is to drop everything that was being focused on immediately before, and to focus on the crisis. Undoubtedly, things like this make us reflect on the relative insignificance of other things in our lives, as well as various national issues. Allowing ourselves to get upset or stressed out by something, whether a routine part of our daily lives or even a national political issue, we are, the next day, humbled by events such as these. Whether personally or socially, events such as these shake us from our prior state of routine and complacency and force us to reconsider certain things. Personally, or socially, they can make us think of the important things that we have that we take for granted, they can make us consider the important things we don't have that we lose sight of, or they can make us think about the unimportant things that we were stressing about and realize that we were blowing them out of proportion.

Because the dust has perhaps not yet settled regarding Monday's events, and because it perhaps has regarding Imus, I would now like to consider the Imus story, perhaps from a fresh perspective.

The story began on April 4, 2007, when Imus made his comments. Incidentally, many people probably began that day reflecting on Martin Luther King Jr., who was assassinated on that day in 1968. The media began that day like it begins most days: trying to figure out what sort of coverage would attract the most viewers. Granted, there are amazing breakthroughs of intellect, egregious acts of violence, oppression and injustice, corageous and altruistic acts of people helping one another, and other awe-inspiring signs of hope and despair at all times and at all corners of our world. But, of course, it helps if they involve a celebrity.

It was a day with no completely new injustices or breakthroughs, just the same stuff that's been happening and has been happening. Now this may be the stuff that our life and culture is all about, but it doesn't spell ratings. Viewers want to see something they've never seen before, and they want it to be exicting and unthinkable, like in movies. These things don't happen too much, so when they don't happen, we go to movies. In the meantime the media informs us that Mel Gibson is racist, Brangelina adopted a child from a developing country, Dick Cheney accidentally shot his friend in the face while hunting, and Bill Gates and Bono are trying to eradicate diseases and poverty.

As I said in a previous post, it is interesting how the media discusses social issues through celebrities who, by behaving just like zillions of other people, serve as an example for aspects and developments in our society as a whole. I am not sure exactly what I think about it, because I think it is good to raise awareness of certain issues, and this seems to be one possible way to do it. But I often wonder whether it is a good way or a very bad way to do it.

We are a product of our culture, or experiences within our culture, and our reflections on those experiences. I don't know if it's part of human nature to want to know what's up with Paris Hilton and Brangelina and Imus, and cling to "sexy" news stories, or whether it's part of our capitalistic, consumer drivern culture, and is thus a self-perpetuating cycle. The cycle would go: the media know we want sexy, they give us sexy, we watch sexy, we are seduced by sexy, we want sexy, the media know we want sexy. I don't know at what point the cycle starts, but it's clear to me by observing our culture that once it starts, it spins right round baby right round.

A story about the personal life of a celebrity? Splendid!! This calls for a sexy party!

Many of us have heard Governor Schwarzenegger's comments on how to get more people behind the cause of protecting our environment and how to raise awareness and concern about climate change:

"We have to make it mainstream, we have to make it sexy, we have to make it attractive so that everyone wants to participate."

So even in politics, the fabric of our society, the strategy being touted is "sex sells." Personally I completely agree that we need to get serious about addressing the issue of climate change or global warming or whatever, but I hope that I can honestly say to myself, about that issue, and about every single other issues that I have an opinion about, I hope I can honeslty say to myself that I am not espousing certain opinions because they are sexy.

Maybe it's elitist to say that I want to feel passionate about certain things but for the right reasons, and not because they're sexy. Maybe it's elitist to say I don't want other people to agree with me on certain issues because the issues, or the positions on the issues are sexy.

Or, maybe it's elitist to say "I want everyone to agree with me on this issue, so I am going to "make" the issue sexy, because this is how I will get everyone to agree with me."

To me, this is either elitist or it is expressing a pretty low opinion about people's intelligence, and of course a high opinion of your intelligence that you can control their thoughts or actions by sexifying things. Are people not smart enough to become concerned with issues like the envirnment based on the facts and substance alone? Will they fall for your sexification?

If advertising is any indication, people apparrently respond a lot to sex, and not so much to substance. Advertisers believe this, otherwise we wouldn't see so many commercials for cars, beer, etc that just show attractive women and don't really give us any substantial information about the product.

Once again we can ask: have advertisers tapped into the foundation of human nature and found the most salient and most effective way to get us interested in what they have to sell us? Or do we respond because we grow up and operate within the context of a culture, wherein we are basically from birth inundated with people selling "sex" to us and everyone we know? Have we allowed aspects of our capitalistic and consumer-driven culture to go too far, by adopting the strategy of "whatever it takes" to sell?

In any case, we might say that "sex sells" should be a perfectly acceptable strategy for advertisers, since they should really be free to run their business and advertise their products however they want. Companies have no responsibility to us, unless we are shareholders, in which case their obligation to us is to make as much money as possible. Whether that is, or ought to be true, is of course debatable, but what really needs to be debated is whether we want more powerful and responsible aspects of our culture, our politicians and our journalists, also embracing the strategy that "sex sells," and further engraining it into our national psyche by integrating it into our news and our politics. In my opinion, it makes a profound statement about our culture when our politicians are following the example of Coors Light in doing their job.

Politics aside, there is no question that this strategy has been embraced wholeheartedly by the media. Everyone has heard the cynical saying "if it bleeds it leads" to describe how the media choses what they tell us about and when and how much.

So given these reflections, we have at least one explination of why Imus was all that the news talked about for the last two weeks, which has almost nothing to do with what Imus actually did. To make matters worse, the discussion that the media gave to the issue, and the commentary that pundits offered while weighing in on the issue, was similarly devoid of the substance of discussing the issue of what Imus actually did. By that, I mean, we basically just got people's knee-jerk political reactions to an issue that the media had decided it was going to focus on. Conservatives spoke about the good things Imus has done in his life, and the fact that he had apologized, and said that his treatment in the media was too harsh, and that his firing was excessive. Liberals emphasized his hurtful words and those words' affects on those they referred to and others who had heard them, and said that his firing was appropriate. While Democrats and Republicans alike talked past each other, refusing to even acknowledge that this was a complicated issue where both sides had valid points, everyone seemed to forget that whether he gets fired or not is none of anyone's business except his boss/bosses, who, like all other bosses, are free to fire any employee for whatever reason whatsoever, and under the law they don't even have to give a reason (this is subject to some exceptions that are irrelevant to the Imus situation). Hearing pundits and politicians talking about whether Imus should have been fired makes about as much sense as hearing Hollywood actors talking about presidential candidates - they are no more qualified or knowledgeable than the next guy, yet there they are, on the TV, giving us their opinions, day in and day out.

Now people with ordinary opinions just like ours, getting widespread media coverage of their opinions is merely another example of "sex sells." I can do all of the research and polling I want, CNN ain't gonna have me on the TV to discuss the presidential nominees or Iraq or the Second Amendment or whatever (the same goes for Matt Drudge, etc). Of course if I had starred in Good Will Hunting, Forces of Nature, Reindeer Games, Bounce, Pearl Harbor, The Sum of All Fears, Daredevil, Paycheck, and Gigli, it would be a different story.

So the point is, while Imus didn't do anything that out of the ordinary (not condoning it, just saying, racism unfortunately exists all over this country), the media -- because he is a celebrity -- seized it and didn't let it go. Now that there is a more pressing issue facing the country, we can likely expect the Imus story to get swept under the rug, and go the way of Mel Gibson, Nick Nolte, Kramer, Gary Conditt, Trent Lott, Tom DeLay and plenty of other people that were scrutinized for doing relatively ordinary things, and then the media acted like it was the end of the world for them, and now they are doing great. I mean look at Clinton, after what happened to him, the guy has been a god over the last few years.

I personally find the "sex sells" strategy in the media very concerning, especially when we look at how these stories are so efficiently utilized by the media, and then discarded as soon as either, it is still going sexy but something sexier has come along (is it better to burn out?), or, it has simply outlived its sexiness (or to fade away?). The willingness, eagerness, and ability of the media to do this again and again should at least give us pause. During that pause, we should think about where, if anywhere the conversation should go from here, and we should reflect on what we think about all this, whether we think it is good or bad for our culture, and what, if anything we can or should do about it.

"I'd Like to Have a Racist, but Newsworthy, Word with You"

the title is these guys talking, not me of course

First off, wow. I think we should change our name from the Dissentators to the (Mothman) Prohpets, because this blog never ceases to write different things that synch up in a significant way. First, no sooner do I include Imus in one of my posts (which builds upon previous Dissentary about the use of language and offensive language / political correctness, than he becomes the talk of the town for offending the entire nation with his choice of words! Upon realizing this, I decide to write this post, about Imus and his language and the topic in general, continuing the language discussion, and no sooner do I think of that then I see Brooklyn's post about the top five uses of the word "jive" in movies. Brilliant. Now Brooklyn is en route so just incase he missed it, and for others of you who also have lives and haven't seen the footage of Imus apologizing to Al Sharpton, I will recount basically what I remember of part of the conversation. I don't remember the exact transcript but it went something like this:

Imus (trying to explain himself and apparently not getting anywhere): "I can't get anywhere with you people." (I know!!! Classic!!!!)
Al Sharpton: "What do you mean 'you people'?"
Imus: "You, and the other woman we're talking to."
Woman: "No, that's not what you meant."
Imus: "Oh no, don't try to say that, that's jive."

Jive!!!! How rediculous is it that Imus said that!!! Just refer to Trading Places, Aeroplane, or Tenenbaums (the other two movies use jive a verb so it doesn't really apply) and it looks like this comment is right up there with his other racist comments.

This brings us back to the subject of language, a subject that I don't want this post to be about, but it is worth a mention. I mean Imus I guess probably is racist but he is a professionally trained voice man and smart enough to know that he's not supposed to appear racist on his radio show. Even Kramer at the Laugh Factory, at least according to him, was trying to make a joke (by the way isn't it ironic that the place that produced one of the most horrifying things captured on film and then shown to the entire nation was called the "Laugh Factory"?). Okay well Kramer trying to make a joke is a bit of a stretch, but we can agree that before Imus and Kramer took to the stage/airwaves they probably weren't planning on saying anything racist, but the fact may be that society is changing (I would say, on the whole, for the better, although of course there are pros and cons to political correctness) faster than these old guys can keep up with. I mean these are pretty old guys and the majority of our society (or maybe just the intellectuals?) has left them in the dust, whether in terms of actual racism or comments that (even if the person speaking doesn't initially realize it) can be interpreted as racism. I mean we've all heard and many of us have told stories about how our adorable european-descendent grandparents made racist comments, but we don't get that mad at them, because they came from differnet times. Imus might be as old as some of our grandparents but he gets out more than most of them, plus there's that whole "he's talking to hundreds of millions of people and not just to our family at Thanks giving (btw - Thanksgiving: racist or hijacked by the PC police?) dinner" part, so we're going to bear down on Imus, and softsoap our grandparents. Howard Stern said that Imus should have just said "fuck you, it's a joke."

Anyway though, putting the PC language discussion aside for a moment, I also want to get everyone's opinions on what the hell exactly is going on in our country and in our society, and what exactly is the deal with our morality. One could sum up the last couple of months with the following: White southern boys at a renowned institution of higher learning accused of raping a black stripper, the biggest thing to hit the entertainment world is a comedy about a racist and dim-witted Kazakhstani (played by a Jewish Englishman) going to America and filming his conversations with other (some of which are also, apparently, racist and dim-witted) Americans played by themsleves, then one of the stars of maybe the best comedy series ever (although he was the Ringo Starr of Seinfeld) goes on a racist explosion at an LA Comedy club, and then one of the most famous morning radio hosts (is famous morning radio host an oxy moron?) comes under scrutiny for making racist comments. Now three of these things were pretty unanimously disgusting while one of them, not as much, so right there is another interesting topic of discussion, especially since, aside from the Duke story, everyone involved was an entertainer (well I guess you could say that the stripper was too and maybe even the star athletes), so right there is an example of the fact that there is a line which Sasha Baron Cohen I guess stepped right up to but didn't go over, while those other guys, well, they crossed the fuck out of it.

But I said I wanted to talk about our society and our culture and our morals, which is why I have the philosophers up there. I can't really decide what I think about the fact that the news is teeming with these isolated incidents concerning Kramer and Imus and the Duke Lacrosse players. If you go to Drudge Report (btw another topic for bloggery is whether Drudge is part of the problem or the solution to the (in my opinion extremely depressing and infuriating) problem of the conflation of news with entertainment) right now it is a bit rediculous: Imus, the Duke case, Imus talking about the Duke case, and then the 2008 presidential candidates talking about Imus (this is too far, no? I really don't know if the Imus thing is useful information to keep the public informed and aid in the discourse that shapes our culture and our society, but surely the 2008 candidates talking about Imus - two degrees of Imus if you will - is just three darts (by three darts I mean: too much (see Ace Ventura 2)).

So what I want to discuss is whether this a good thing or a bad thing, that this is our news. I mean we have injustice and racism every day and everywhere, that goes unnoticed and unremarked upon by the media, but when it involves celbrities / rich people the media can't stop talking about it.

Starbucks has started writing me messages when I buy coffee from them, and one of said messages presently comes to mind (don't worry it's not racist):

The Way I See It: #192
Many people lack a spiritual believe system and fill that void with obcessions about celebrities. The celebrities are raised to the rank of gods, and these earthly gods will always fail the expectations the masses set for them. The cycle runs thusly: adoration turns to obcession, obcession turns to disappointment, and from disappointment is just a short emotional jump to contempt.

Now when I first read that I thought to myself: why are you talking about celebrities? All of this can be said about religion, and about God (also a topic for another day on the blog). But now I finally see that it can also be said about celebrities! Of course we don't expect anything fancy from celebrities, we just expect them to be as cool in real life as they are when they're on stage or screen. This is where the disappointment sets in. For example: Michael Richards - definitely not as cool as Kramer. For our celebrities and also for talk show people like Imus I guess we just expect them not to be evil. Maybe part of the reason we are so angry and hurt when it turns out that our celebrities are evil or screwed up, is because we learn that we are better than them, and how the fuck did they get to be celebrities and us not? This can break down into two parts, one of which is our failure, and the other part is the failure of our society: wherein horrible people are able to achieve immense fame and fortune. Well, this and the whole "they are saying these things to hundreds of millions of people as opposed to just your family at Thanksgiving dinner" thing.

So does this explain our reaction? Does this explain, and does it justify, these isolated incidents, exactly the same as so many that happen constantly except that they're celebrities, getting media coverage ad nauseum?

Maybe the explanation is that we are making an example of these people. Oh sorry, let me rephrase that. Maybe we are making an example of Imus and Kramer and of the Duke parties (the parties to the lawsuit, not the keg parties, although, sure, them too). We aren't going to solve all of the millions of isolated incidents, but there are some that we will make known to all (lots of people are going to find out anyway but we will make sure everyone finds out) and then we are going to tell and retell the events and hear what everyone (political leaders and other celebrities and entertainers alike) has to say about it, and then we are going to watch what happens to the perpetrators, in order to demonstrate how we as a society feel about this behavior, and what we as a society deem fit as a response, and if necessary, a punishment.

Is this desirable? One one hand we are bringing social problems to everyone's attention, maybe the only way we could get everyone to pay attention and consider these issues is using celebrities? On the other hand, it glamorizes legitimate concerns of our normal everyday lives, and maybe even takes the focus off of them. Are there better ways to deal with social problems like racism than constant coverage of Imus-gate? If you answered yes to that last question, then couldn't all of the time and energy spent talking about the Duke case and Kramer and Imus be better spent on other endeavors, both in terms of what stories the media is covering and Matt Drudge is posting on his site, and in terms of what we are discussing in conversation and on our blogs?

Is this what we want? Are we happy with how these scandals come up, command national focus, play out, and then die out when another weird incident comes up (anyone heard anything about Kramer lately?)?

If something seems wrong, or strange, who do we blame? Do we blame ourselves for engaging in these discussions about Imus and Kramer that we complain about, and not doing anything to change things? Do we blame the media for rolling around in toxic goo with entertainment and fusing together to form the radioactive seven headed beast that it has become? Is it just us, the blogging intellectuals, who are disgusted with this phenomena, and do most news-watchers think that the news is just fine? If not, why does the news keep doing this? Have they to live up to their responsibilities to society? Or am I being too pessimistic, and do stories like the Kramer and Imus cases serve society in some beneficial way?

Dissentators, mount up.